Everything you need to know before selling
Clear operational rules, commercial commitments, and responsibilities in one place. Your personalized operating schedule confirms your exact commercial terms before your first SKU goes live.
What will I pay?
Woohl charges a category commission of 5%–15%. The exact percentage is agreed during onboarding based on your category and operating model. It applies strictly to successful, completed and delivered orders. Cancelled orders do not incur any commission.
Application, curation review, catalogue onboarding, and monthly platform subscriptions cost ₹0. There is no required advertising or pay-to-play placement. If you choose an integrated courier, the freight charge is a separate delivery cost shown before dispatch. Applicable GST and courier settlement allocations appear transparently in your order ledgers.
What happens after I apply?
Share your brand name, core product category, catalogue size, and website or social presence. Woohl reviews product quality, design distinctiveness, identity, and category fit, then contacts you by email within 3–5 working days. Applying does not commit you to listing.
Before go-live, we confirm your commercial rate, operating schedule, fulfilment choice, and any category-specific compliance. You will need standard business registration details, GST information where applicable, bank account verification for payouts, and product labels.
Who stores, packs and ships?
In both models, you maintain inventory control and package each order carefully. With You store, you ship, you use your own courier contracts and provide tracking numbers. With You store, we ship, Woohl provides seamless label generation and scheduled doorstep pickup through our integrated carrier network (Delhivery, BlueDart, DTDC, XpressBees).
Pack securely, declare accurate package dead weight and dimensions, attach the required tax invoice and shipping label, and hand over the parcel upon pickup.
Can creators sell my products?
Distinctive products are curated for creator recommendations and shoppable edits. Creators recommend items directly to their audiences; purchases made through their links are seamlessly attributed and fulfilled by you as standard customer orders.
You are never required to pay upfront creator retainer fees or mandatory advertising costs. Creator commissions are settled automatically from completed sales. Any dedicated gifting or sponsored campaign collaborations require your explicit mutual approval.
What tools will I use?
Seller Studio is your operational hub for product catalogue updates, SKU-level stock synchronization, order processing, shipping label printing, real-time courier tracking, and detailed tax settlement ledgers.
Samah is the planned AI assistant layer designed to streamline routine merchant operations, draft optimized product descriptions, and assist with inventory management.
When do I get paid?
Banking payouts are transferred directly to your verified Indian business bank account. The precise settlement cycle begins upon customer delivery confirmation and accounts for standard return windows and statutory taxes. We will never ask you to go live under an undisclosed settlement timeline.
Every payout statement provides SKU-level breakdowns: gross selling price, category commission, applicable courier allocations, GST invoices, and net transferred amounts.
Who shops on Woohl?
Woohl caters to conscious urban shoppers, design enthusiasts, and college communities who value authentic craft, thoughtful aesthetics, and independent labels over mass-manufactured commodities. Seller curation focuses on product originality and quality rather than brand age.
What if I need help?
Contact our merchant team through our direct enquiry form or write to hello@woohl.com for onboarding questions, shipping disputes, or catalogue imports.
Ready to begin selling?
Tell us about your brand. Our curation team will review your application within 3–5 working days.