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Curated Marketplace for Indian D2C

Sell where your brand is celebrated, not buried.

Woohl connects distinctive Indian brands with conscious shoppers and trusted creators. No price-slashing wars, no ad bidding — just genuine discovery for products crafted with quality and intent.

A hand-thrown stoneware planter on a wooden chair, photographed for a Woohl product listing
Hand-thrown stoneware planterStudio Anya · Bengaluru
₹1,450
Cost to apply₹0

Free to join. Applying commits you to nothing.

Application time~3 mins

Quick, simple brand info. No paperwork needed upfront.

Curation review3–5 days

Direct evaluation by our team. Fast, personal feedback.

Pricing modelPay on sales

Zero upfront fees. Pay a simple commission only when you deliver.

What we offer

Built for brands that value quality over discounts.

Traditional marketplaces force you into price wars and costly ad auctions. Woohl gives you prime editorial placement, automated creator reach, and the operational tools to scale sustainably.

Curated editorial editHomepage Feature
Stoneware mug
Stoneware mug₹640
Linen napkins
Linen napkins₹520
Brass bowl
Brass bowl₹1,100

Placed by editorial curation · No ad bidding required

01 · Editorial discovery

Get placed where design matters

Your products are showcased in styled collections and high-traffic themed edits. Shoppers discover your craftsmanship and brand story first, rather than sorting by lowest price.

Creator recommendationMarqee Shelf
Radiance serum
Soap bars
Face oil
Kumkumadi serum
Kumkumadi radiance serumFeatured by verified creator
₹1,450

Attributed automatically · Woohl settles creator commission

02 · Creator commerce

Influencer sales without the headaches

Trusted creators select products they genuinely love and share them with their followers. Sales are attributed instantly and commission is handled by Woohl — no outreach or awkward negotiations.

03 · Seller Studio

One simple dashboard to run your store

Woohl Studio gives you complete clarity. Track incoming orders, manage inventory, print shipping labels, and view real-time sales attribution in one clean, distraction-free portal.

Catalogue & inventoryInstant sync
Order fulfillmentIntegrated labels & tracking
PayoutsDirect bank transfer
Store independence100% non-exclusive
Transparent pricing

Simple terms. You only pay when you sell.

No upfront fees, no pay-to-play auctions, and no monthly subscriptions. We only earn when you make a delivered sale.

Application₹0Free forever

No fee to apply, get reviewed, or onboard your brand.

Listing fee₹0No monthly fee

List your products and collections without any recurring subscription.

CommissionFair %Per delivered order

Set by category and charged strictly on successful, completed orders.

PayoutsDirectBank settlement

Settled reliably to your registered business bank account.

What you pay for

Commission on delivered salesOnly on success

Deducted automatically upon settlement. If an order is canceled, no commission is charged.

Integrated shippingStandard rates

Doorstep pickup and tracking powered by leading courier partners, or opt to self-ship.

What you will never pay for

Application or setup fees₹0

Submitting your brand and getting evaluated by our curation team costs nothing.

Editorial placement or featuresZero ad bids

Products are featured by design and curation, never by bidding or paid ad auctions.

Want to check the rate card for your specific category?

We share exact commission rates and answer questions during onboarding with zero commitment.

Ask about your category
Simple onboarding

From application to your first order.

Three simple stages. No upfront commitments, no complex paperwork to begin, and personal support every step of the way.

01

Apply online

Share basic details about your brand, what makes your products distinctive, and where you currently sell. It takes about three minutes and your progress saves automatically.

~3 minutes · ₹0 to apply

Seller applicationQuick Form
Brand nameStudio Anya
Primary categoryHome & living
CityBengaluru
02

Curation review

Our team evaluates product craftsmanship, aesthetics, and category alignment. We respect your time and respond within 3–5 working days with direct feedback.

3–5 working days

Application receivedConfirmation email sent
Curation reviewEvaluating design, quality & brand fit
03

Onboard & start selling

Once approved, our team assists you in uploading your catalogue, setting up product stories, and connecting logistics. Your products immediately become discoverable to buyers and creators.

Guided setup

Live on WoohlPublished
Stoneware planter
Hand-thrown planterFeatured in editorial edits
₹1,450
A maker at a workbench packing orders
Build your catalogue once, with personal guidance from our team.
A seller packing a shipping box
Manage orders and print courier shipping labels with one click.
A plain kraft product box ready for delivery
Pack your orders; integrated couriers handle doorstep pickup and delivery.
Curated community

Built for brands with a story to tell.

We partner with independent makers and design-forward D2C brands at every stage — from emerging artisan studios to established labels. What unites us is a respect for craft, quality, and original design.

A cream leather shoulder bag photographed under studio light
Home & LivingBeauty & SkincareFashion & ApparelCraft & ArtisanGourmet Food & BeveragesWellness & BathJewelry & AccessoriesStationery & Desk

What we look for

  • Distinctive design and craftsmanship in your category
  • Attention to detail in materials, ingredients, or build
  • Original brand identity with a genuine point of view

What we do not support

  • Mass-market reselling or generic white-label stock
  • Brands competing solely by slashing prices to the bottom
  • Counterfeit, duplicate, or unverified products
Questions

Frequently asked questions.

Have a specific question about your brand? Email hello@woohl.com.

Join Woohl

A growth channel built for your brand, without upfront risk.

Applying takes about three minutes and commits you to nothing. Once approved, you gain access to high-intent shoppers, our creator network, and a dedicated seller dashboard to manage your sales.

Cost to apply₹0
Time to complete~3 mins
Curation review3–5 days
ExclusivityNone